Films, ideas and visual experiences that refuse to follow a formula. Made with curiosity, cinematic craft and a little creative float.
01 / SELECTED WORKFiction, non-fiction, commercials and digital. We have delivered across formats, many times over.
We are filmmakers first. Our expertise is not something we write about; it is something we have delivered, again and again.
Our filmmakers have directed a number of prestigious projects, including the Netflix non-fiction series Indian Predator: The Diary of a Serial Killer. Our fiction films, including The School Bag, have been selected at more than 200 film festivals around the world and have won over 80 awards. Together, we have also won two Filmfare awards.
Alongside this, we have made a vast body of digital and ad films for brands such as OnePlus, Lenovo, ICICI Bank, Mirae Asset and Kinder, and documentaries such as Moon on the Man, our feature documentary.
Every format asks for something different. We have learnt each one by doing it, many times over, and we are still happy to keep learning.
Filmmakers and collaborators brought together by a shared instinct for stories that stay with you.
Prince Shah is a director and writer whose work spans fiction, documentaries, commercials and music videos. His feature documentary Moon on the Man, which he produced, directed and edited, has screened at festivals including IDSFFK, Film Southasia and the Indian Film Festival of Melbourne.
Explore Prince’s work
Dheeraj Jindal is a Mumbai-based filmmaker working across fiction, non-fiction and advertising. His work includes award-winning short films such as The School Bag and the Netflix documentary series Indian Predator: The Diary of a Serial Killer.
Explore Dheeraj’s work
Arnab is the creative engine behind our productions, shaping ideas from the first spark to the final frame. He has worked on feature films including The Braid and Three of Us, on streaming series, and on documentary films for UNICEF and UN Women. He turns ambitious ideas into films that are beautifully made and delivered on time.
Himanshi has spent seven years on some of the busiest sets in the business, from Netflix series and Maddock features to commercials for McDonald’s, Horlicks and Axis Bank. She brings calm, meticulous planning to every shoot, from first schedule to final wrap.
Water behaves differently at 4°C. This rare anomaly became the starting point for our philosophy: creative work needs room to move, change direction and discover something unexpected.
We call it Creative Float — a way of working that leaves space for instinct, experimentation and ideas to evolve into something memorable.
Let's make something unexpectedBased in Mumbai and Toronto, with a production outlook shaped by collaboration across cultures, formats and creative disciplines.
Our creative home in India — close to brands, talent and diverse stories.
A base for international collaborations and production across borders.
A new brief, an ambitious idea or a format you haven't tried before — we'd love to hear what you're thinking.